Hot Topics

Hot Topics
  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.

  • The next Generation, Z’s mobile habits
    2016-10-26 14:46:53

    Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.

  • Time to invest in audio advertising
    2016-10-12 14:39:00

    Digital audio is the new platform for advertisers to hit records. Many companies turned to audio to make the way of communication more authentic and contextually relevant - as years of radio success will attest. However, there are new technologies that can make audio advertising more effective and more targeted than ever.

 

Why PR is essential for promoting business-to-business products


Why focus on PR when you can pay for marketing? The value of PR is often debated. After all, a good product should sell itself, so why focus on PR when you can pay for marketing that can have an equal, if not greater, effect on sales? For starters, marketing can be faulty, especially for business-to-business products. Your campaigns can get pricy, and your ads may not resonate with your customers. If you supplement your marketing efforts with a PR strategy, you can reap stronger benefits for a lower cost.

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Emblematic success


Logo designs are meant to embody the very spirit of the company they represent. Some logos remain unchanged after decades of use, while many are updated periodically to reflect a more modern look and feel. When it comes to creating a successful logo for your brand, it seems simplicity is the key.

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Brand your CONTENT at Cannes and entertain!


The task of creating or naturally integrating original content for a brand that is entertaining and engaging for the audience was not an easy task to accomplish. No Grand Prix handed out this year.

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Tips on AdWords campaigning


Some articles analyzing marketing strategies had recently stated that Google AdWords isn’t practical for small businesses. Paid search contains a risk factor, not just for small businesses, but for any organization new to the field. It is often associated with awful stories about high costs, low ROI and diverse fraud tactics.

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