Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.
After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.
With images conquering the social media, brands have to put more emphasis on visual representation.
The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.
Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.
Why focus on PR when you can pay for marketing? The value of PR is often debated. After all, a good product should sell itself, so why focus on PR when you can pay for marketing that can have an equal, if not greater, effect on sales? For starters, marketing can be faulty, especially for business-to-business products. Your campaigns can get pricy, and your ads may not resonate with your customers. If you supplement your marketing efforts with a PR strategy, you can reap stronger benefits for a lower cost.
Logo designs are meant to embody the very spirit of the company they represent. Some logos remain unchanged after decades of use, while many are updated periodically to reflect a more modern look and feel. When it comes to creating a successful logo for your brand, it seems simplicity is the key.
Cannes Lions says to bring your worst employees to the festival instead of firing them because it's 'cheaper than severance'.