Since at least the 1930s, Black Friday or the day following Thanksgiving Day in the United States has been regarded as the beginning of the Christmas shopping season. Lately, the weekend’s purchasing rush became widespread in Europe as well.

Christmas season is not just the warmest family holiday of the year, but can also be a true goldmine for traders. Marketing campaigns organized during this period are often highly expensive, however analysis shows that this is money well spent. Research conducted last year by Shoppercentric suggested that 65% of shoppers consider Christmas ads effective.

About 78% of advertisers say they have used some form of advanced TV in their marketing efforts, according to a study released on Thursday by the Interactive Advertising Bureau (IAB). Most advertisers however can't decide what exactly the difference is between TV and advanced TV.

Three ways to catch the wave and grab short attention spans with distinctive visuals