Hot Topics

Hot Topics
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    Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.

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    Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.

 

Spending redouble on Advanced TV


About 78% of advertisers say they have used some form of advanced TV in their marketing efforts, according to a study released on Thursday by the Interactive Advertising Bureau (IAB). Most advertisers however can't decide what exactly the difference is between TV and advanced TV.

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