Hot Topics

Hot Topics
  • Consumer Behavior Forecast
    2017-05-11 12:59:39

    Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.

  • Effectiveness of digital advertising
    2017-03-07 15:24:00

    Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.

  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.

 

Be on time with your Christmas marketing campaign


Christmas season is not just the warmest family holiday of the year, but can also be a true goldmine for traders. Marketing campaigns organized during this period are often highly expensive, however analysis shows that this is money well spent. Research conducted last year by Shoppercentric suggested that 65% of shoppers consider Christmas ads effective.

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Spending redouble on Advanced TV


About 78% of advertisers say they have used some form of advanced TV in their marketing efforts, according to a study released on Thursday by the Interactive Advertising Bureau (IAB). Most advertisers however can't decide what exactly the difference is between TV and advanced TV.

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