Hot Topics

Hot Topics
  • Consumer Behavior Forecast
    2017-05-11 12:59:39

    Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.

  • Effectiveness of digital advertising
    2017-03-07 15:24:00

    Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.

  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.


Tips on AdWords campaigning

Some articles analyzing marketing strategies had recently stated that Google AdWords isn’t practical for small businesses. Paid search contains a risk factor, not just for small businesses, but for any organization new to the field. It is often associated with awful stories about high costs, low ROI and diverse fraud tactics.

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Shock will make you remember

There are plenty of pressing societal problems that need to be addressed by the public, but the appropriate ways are not easy to choose, at all times. Some companies, associations are bolder than others and make shocking campaigns, even at the risk of alienating some parts of the community.

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#Femvertising: brands build on empowering women

Since last year, several media surfaces and advertising campaigns had been highly occupied with the topic of evaluating women’s roles, worth and their place in society. Does this tendency stem from deep empathy or financial interests?

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