Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.
After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.
With images conquering the social media, brands have to put more emphasis on visual representation.
The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.
Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.
Some articles analyzing marketing strategies had recently stated that Google AdWords isn’t practical for small businesses. Paid search contains a risk factor, not just for small businesses, but for any organization new to the field. It is often associated with awful stories about high costs, low ROI and diverse fraud tactics.
There are plenty of pressing societal problems that need to be addressed by the public, but the appropriate ways are not easy to choose, at all times. Some companies, associations are bolder than others and make shocking campaigns, even at the risk of alienating some parts of the community.
Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you're not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.