Berlin is dedicated to an exciting celebration of the film industry this month; outstretched red carpets, curious audience, glowing stars. The 65th Berlinale, an illustrious cultural event is organized between 5 – 15 February this year.

Not only sport fans had been waiting long for the Games to begin - advertising companies likewise.

It is the end of the year, time of making flashback about what have happened in the territory of our work, especially in the field of social marketing. We have to realize that some part of the social media hasn’t changed in the way and speed that it had been predicted in the beginning of 2014, although there are some bright stars on the sky of social media that improve faster than we thought and they become the real comets of social marketing. Each of them give a great sample of the future of the social media. But not just the enterprises has changed but also the social media user’s behavior. They share less and less, and they become more and more security conscious.

How do colors affect us, and what is the science of colors in marketing?