Hot Topics

Hot Topics
  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.

  • The next Generation, Z’s mobile habits
    2016-10-26 14:46:53

    Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.

  • Time to invest in audio advertising
    2016-10-12 14:39:00

    Digital audio is the new platform for advertisers to hit records. Many companies turned to audio to make the way of communication more authentic and contextually relevant - as years of radio success will attest. However, there are new technologies that can make audio advertising more effective and more targeted than ever.


New customized Facebook tools

Facebook is a convenient platform for most customers to keep contact with their favorite brands. Thanks to its new features, brandmark representatives can now exchange messages with potential shoppers a lot easier.

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Ad market in 2016

In 2016 the advertising industry will by all means experience slow growth, according to a new global media and marketing forecast from WPP's GroupM.

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Is Black Friday still a hit?

Since at least the 1930s, Black Friday or the day following Thanksgiving Day in the United States has been regarded as the beginning of the Christmas shopping season. Lately, the weekend’s purchasing rush became widespread in Europe as well.

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Be on time with your Christmas marketing campaign

Christmas season is not just the warmest family holiday of the year, but can also be a true goldmine for traders. Marketing campaigns organized during this period are often highly expensive, however analysis shows that this is money well spent. Research conducted last year by Shoppercentric suggested that 65% of shoppers consider Christmas ads effective.

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Spending redouble on Advanced TV

About 78% of advertisers say they have used some form of advanced TV in their marketing efforts, according to a study released on Thursday by the Interactive Advertising Bureau (IAB). Most advertisers however can't decide what exactly the difference is between TV and advanced TV.

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