Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.
Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.
After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.
With images conquering the social media, brands have to put more emphasis on visual representation.
The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.
Fashion is by all means about accentuating beauty. But the communication tools and messages of every brand might differ. After taking a big step forward, fashion advertising arrived to a stage when it actually creates interesting narratives besides plain presentation of beautiful people in charming surroundings.