Hot Topics

Hot Topics
  • Consumer Behavior Forecast
    2017-05-11 12:59:39

    Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.

  • Effectiveness of digital advertising
    2017-03-07 15:24:00

    Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.

  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.


Advertising in fashion

Fashion is by all means about accentuating beauty. But the communication tools and messages of every brand might differ. After taking a big step forward, fashion advertising arrived to a stage when it actually creates interesting narratives besides plain presentation of beautiful people in charming surroundings.

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New customized Facebook tools

Facebook is a convenient platform for most customers to keep contact with their favorite brands. Thanks to its new features, brandmark representatives can now exchange messages with potential shoppers a lot easier.

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Ad market in 2016

In 2016 the advertising industry will by all means experience slow growth, according to a new global media and marketing forecast from WPP's GroupM.

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Is Black Friday still a hit?

Since at least the 1930s, Black Friday or the day following Thanksgiving Day in the United States has been regarded as the beginning of the Christmas shopping season. Lately, the weekend’s purchasing rush became widespread in Europe as well.

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