Hot Topics

Hot Topics
  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.

  • The next Generation, Z’s mobile habits
    2016-10-26 14:46:53

    Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.

  • Time to invest in audio advertising
    2016-10-12 14:39:00

    Digital audio is the new platform for advertisers to hit records. Many companies turned to audio to make the way of communication more authentic and contextually relevant - as years of radio success will attest. However, there are new technologies that can make audio advertising more effective and more targeted than ever.

 

How to give your brand's website a facelift


Based on lessons learned from improving websites here are our top five tips on how to optimize your visitors’ Web experience:
These days, it seems that everyone has one or more websites, for personal and professional purposes. For many consumers, an organization website is the first ― if not only ― place to gather information. With that in mind, it is extremely important to nail that first impression of your brand the website gives and ensure that it enhances visitors’ experience.

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Boundless horizons of Visual Storytelling


Visual storytelling is about bringing an engaging digital experience to online audience (that is also very visual), while providing tactical takeaways to brand marketers. It focuses on the impact of compelling imagery, and defines four principles of visual content; these are authenticity, sensory, archetype and relevancy.

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Why Google Should Fear Facebook's New Product Ads?


Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network. Yesterday, Facebook revealed that it's starting to serve ads for retailers' goods that use the targeting and personal-interest information it has on its 1.4 billion users.

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Mesmerizing photo shoots – new era in advertising


There’s a new trend spreading its wings across the Internet by impressing social media audience. Cinemagraphs had conquered the hearts of advertisers due to their unique ability of attracting people’s attention without annoying them.

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