Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.
Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.
After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.
With images conquering the social media, brands have to put more emphasis on visual representation.
The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.
Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you're not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.
The crucial factor to remain among the most influential performers in business life; is staying competitive.
Based on lessons learned from improving websites here are our top five tips on how to optimize your visitors’ Web experience:
These days, it seems that everyone has one or more websites, for personal and professional purposes. For many consumers, an organization website is the first ― if not only ― place to gather information. With that in mind, it is extremely important to nail that first impression of your brand the website gives and ensure that it enhances visitors’ experience.
Visual storytelling is about bringing an engaging digital experience to online audience (that is also very visual), while providing tactical takeaways to brand marketers. It focuses on the impact of compelling imagery, and defines four principles of visual content; these are authenticity, sensory, archetype and relevancy.