Hot Topics

Hot Topics
  • Consumer Behavior Forecast
    2017-05-11 12:59:39

    Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.

  • Effectiveness of digital advertising
    2017-03-07 15:24:00

    Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.

  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.


Why Google Should Fear Facebook's New Product Ads?

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network. Yesterday, Facebook revealed that it's starting to serve ads for retailers' goods that use the targeting and personal-interest information it has on its 1.4 billion users.

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Mesmerizing photo shoots – new era in advertising

There’s a new trend spreading its wings across the Internet by impressing social media audience. Cinemagraphs had conquered the hearts of advertisers due to their unique ability of attracting people’s attention without annoying them.

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Golden blast of 2015 Oscar winners

After hair-pulling, fidget-full moments the 87th Academy Awards now ended in Los Angeles and the famous golden statues have found their worthy place at star homes.

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4 Keys to Great Branding

After working in marketing and branding for over 10 years, we will tell you that great brands will always do these 4 things:

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Berlinale festival

Berlin is dedicated to an exciting celebration of the film industry this month; outstretched red carpets, curious audience, glowing stars. The 65th Berlinale, an illustrious cultural event is organized between 5 – 15 February this year.

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