Hot Topics

Hot Topics
  • Effectiveness of digital advertising
    2017-03-07 15:24:00

    Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.

  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.

  • The next Generation, Z’s mobile habits
    2016-10-26 14:46:53

    Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.


Mesmerizing photo shoots – new era in advertising

There’s a new trend spreading its wings across the Internet by impressing social media audience. Cinemagraphs had conquered the hearts of advertisers due to their unique ability of attracting people’s attention without annoying them.

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Golden blast of 2015 Oscar winners

After hair-pulling, fidget-full moments the 87th Academy Awards now ended in Los Angeles and the famous golden statues have found their worthy place at star homes.

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4 Keys to Great Branding

After working in marketing and branding for over 10 years, we will tell you that great brands will always do these 4 things:

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Berlinale festival

Berlin is dedicated to an exciting celebration of the film industry this month; outstretched red carpets, curious audience, glowing stars. The 65th Berlinale, an illustrious cultural event is organized between 5 – 15 February this year.

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Super Bowl kicks in!

Not only sport fans had been waiting long for the Games to begin - advertising companies likewise.

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