Hot Topics

Hot Topics
  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.

  • The next Generation, Z’s mobile habits
    2016-10-26 14:46:53

    Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.

  • Time to invest in audio advertising
    2016-10-12 14:39:00

    Digital audio is the new platform for advertisers to hit records. Many companies turned to audio to make the way of communication more authentic and contextually relevant - as years of radio success will attest. However, there are new technologies that can make audio advertising more effective and more targeted than ever.


Golden blast of 2015 Oscar winners

After hair-pulling, fidget-full moments the 87th Academy Awards now ended in Los Angeles and the famous golden statues have found their worthy place at star homes.

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4 Keys to Great Branding

After working in marketing and branding for over 10 years, we will tell you that great brands will always do these 4 things:

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Berlinale festival

Berlin is dedicated to an exciting celebration of the film industry this month; outstretched red carpets, curious audience, glowing stars. The 65th Berlinale, an illustrious cultural event is organized between 5 – 15 February this year.

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Super Bowl kicks in!

Not only sport fans had been waiting long for the Games to begin - advertising companies likewise.

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What Just Happened?

It is the end of the year, time of making flashback about what have happened in the territory of our work, especially in the field of social marketing. We have to realize that some part of the social media hasn’t changed in the way and speed that it had been predicted in the beginning of 2014, although there are some bright stars on the sky of social media that improve faster than we thought and they become the real comets of social marketing. Each of them give a great sample of the future of the social media. But not just the enterprises has changed but also the social media user’s behavior. They share less and less, and they become more and more security conscious.

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