After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.
With images conquering the social media, brands have to put more emphasis on visual representation.
The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.
Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.
Digital audio is the new platform for advertisers to hit records. Many companies turned to audio to make the way of communication more authentic and contextually relevant - as years of radio success will attest. However, there are new technologies that can make audio advertising more effective and more targeted than ever.
It is the end of the year, time of making flashback about what have happened in the territory of our work, especially in the field of social marketing. We have to realize that some part of the social media hasn’t changed in the way and speed that it had been predicted in the beginning of 2014, although there are some bright stars on the sky of social media that improve faster than we thought and they become the real comets of social marketing. Each of them give a great sample of the future of the social media. But not just the enterprises has changed but also the social media user’s behavior. They share less and less, and they become more and more security conscious.