Hot Topics

Hot Topics
  • Millenials’ favorite brands
    2017-07-10 09:54:32

    It’s pretty obvious that millennial consumers tend to spend their time and money with big digital brands.

  • Consumer Behavior Forecast
    2017-05-11 12:59:39

    Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.

  • Effectiveness of digital advertising
    2017-03-07 15:24:00

    Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.

  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

 

Boundless horizons of Visual Storytelling


Visual storytelling is about bringing an engaging digital experience to online audience (that is also very visual), while providing tactical takeaways to brand marketers. It focuses on the impact of compelling imagery, and defines four principles of visual content; these are authenticity, sensory, archetype and relevancy.

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Why Google Should Fear Facebook's New Product Ads?


Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network. Yesterday, Facebook revealed that it's starting to serve ads for retailers' goods that use the targeting and personal-interest information it has on its 1.4 billion users.

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Mesmerizing photo shoots – new era in advertising


There’s a new trend spreading its wings across the Internet by impressing social media audience. Cinemagraphs had conquered the hearts of advertisers due to their unique ability of attracting people’s attention without annoying them.

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Golden blast of 2015 Oscar winners


After hair-pulling, fidget-full moments the 87th Academy Awards now ended in Los Angeles and the famous golden statues have found their worthy place at star homes.

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4 Keys to Great Branding


After working in marketing and branding for over 10 years, we will tell you that great brands will always do these 4 things:

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