Consumer Behavior Forecast
Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.
Effectiveness of digital advertising
Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.
2016 in ads
After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.