Hot Topics

Hot Topics
  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.

  • The next Generation, Z’s mobile habits
    2016-10-26 14:46:53

    Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.

  • Time to invest in audio advertising
    2016-10-12 14:39:00

    Digital audio is the new platform for advertisers to hit records. Many companies turned to audio to make the way of communication more authentic and contextually relevant - as years of radio success will attest. However, there are new technologies that can make audio advertising more effective and more targeted than ever.

 

Twitter targets ads based on your emoji usage


Twitter opened new gates to advertisers with setting ad targeting based on the emoji people use. This can be called a mindblowing achievement - taking into consideration that emojis are meant to express one’s feelings and desires.

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Imgur is not only for geeks


Created by a college kid in 2009, and launched on Reddit with no corporate funding, Imgur soon became popular on a large scale and as some have noticed the untapped potential in it for brands once they’re ready to offer appreciated content for users.

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Instagram is feeding on algorithms


For more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users' feeds based on their interests. It's a move marketers say was inevitable.

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Rule 40 dismissed!


The Summer Olympics are more than five months away, however new sponsorship regulations will soon let advertisers break from the pack of the Olympic ad arena.

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