Hot Topics

Hot Topics
  • Consumer Behavior Forecast
    2017-05-11 12:59:39

    Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.

  • Effectiveness of digital advertising
    2017-03-07 15:24:00

    Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.

  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.

 

Pokémon Go: what made the world turn mad


There’s a huge potential for advertisers with Pokémon Go. It’s hard to tell the exact number of active users at this point, but the game has in just a week become a cultural phenomenon.

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Twitter targets ads based on your emoji usage


Twitter opened new gates to advertisers with setting ad targeting based on the emoji people use. This can be called a mindblowing achievement - taking into consideration that emojis are meant to express one’s feelings and desires.

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Imgur is not only for geeks


Created by a college kid in 2009, and launched on Reddit with no corporate funding, Imgur soon became popular on a large scale and as some have noticed the untapped potential in it for brands once they’re ready to offer appreciated content for users.

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Instagram is feeding on algorithms


For more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users' feeds based on their interests. It's a move marketers say was inevitable.

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