It’s pretty obvious that millennial consumers tend to spend their time and money with big digital brands.
Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.
Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.
After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.
With images conquering the social media, brands have to put more emphasis on visual representation.
Brands are continuously fighting for consumers from their birth. Even if they are not in the same segment, they have to do their best to get customers’ attention. And if two large brands try to sell similar products at the same time, it is quite usual that they cannot avoid criticizing each other.