Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.
After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.
With images conquering the social media, brands have to put more emphasis on visual representation.
The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.
Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.