It’s pretty obvious that millennial consumers tend to spend their time and money with big digital brands.
Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.
Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.
After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.
With images conquering the social media, brands have to put more emphasis on visual representation.
The number of new generation mobile devices is growing rapidly all over the globe. Although Smartphones didn’t exist until 2007 and tablets only appeared in 2010, experts prognosis about 1,25 billion sold unit by the end of 2013. This trend has already made a huge impact on the world of advertising.
Nowadays, there is no doubt that a popular brand has to have some kind of social media presence. But along the stories of great success, we can also hear about bad solutions from time to time. And these mistakes could easily ruin a company’s whole image.