Hot Topics

Hot Topics
  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.

  • The next Generation, Z’s mobile habits
    2016-10-26 14:46:53

    Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.

  • Time to invest in audio advertising
    2016-10-12 14:39:00

    Digital audio is the new platform for advertisers to hit records. Many companies turned to audio to make the way of communication more authentic and contextually relevant - as years of radio success will attest. However, there are new technologies that can make audio advertising more effective and more targeted than ever.

 

The world is in your hands


The number of new generation mobile devices is growing rapidly all over the globe. Although Smartphones didn’t exist until 2007 and tablets only appeared in 2010, experts prognosis about 1,25 billion sold unit by the end of 2013. This trend has already made a huge impact on the world of advertising.

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Social media – a double edged weapon?


Nowadays, there is no doubt that a popular brand has to have some kind of social media presence. But along the stories of great success, we can also hear about bad solutions from time to time. And these mistakes could easily ruin a company’s whole image.

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Brand fights: thoughts about comparative ads


Brands are continuously fighting for consumers from their birth. Even if they are not in the same segment, they have to do their best to get customers’ attention. And if two large brands try to sell similar products at the same time, it is quite usual that they cannot avoid criticizing each other.

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Ads in movies


From 2010 product placement is allowed again in Hungary. The audience usually doesn’t like it, but many marketing expertise believe in it. Today it became part of our lives. So, what to know about it?

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