Hot Topics

Hot Topics
  • Effectiveness of digital advertising
    2017-03-07 15:24:00

    Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.

  • 2016 in ads
    2017-01-06 16:03:58

    After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

  • Be smart with Visual Intelligence
    2016-12-05 16:38:05

    With images conquering the social media, brands have to put more emphasis on visual representation.

  • Branded content for real
    2016-11-16 16:08:06

    The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.

  • The next Generation, Z’s mobile habits
    2016-10-26 14:46:53

    Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.

 

Rule 40 dismissed!


The Summer Olympics are more than five months away, however new sponsorship regulations will soon let advertisers break from the pack of the Olympic ad arena.

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New ways of cosmetics industry


Despite its obsession with the new and innovative, the beauty industry has remained surprisingly stagnant over the past half century, with 70 percent of the $60 billion makeup market still under the control of just 10 conglomerates.

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Advertising in fashion


Fashion is by all means about accentuating beauty. But the communication tools and messages of every brand might differ. After taking a big step forward, fashion advertising arrived to a stage when it actually creates interesting narratives besides plain presentation of beautiful people in charming surroundings.

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