Boosting sales with virtual reality

Investing into virtual reality as part of a marketing strategy is rather costly. However, new research suggests the investment could be paying off in brand affinity and increased purchases.

Read more ...

Pokémon Go: what made the world turn mad

There’s a huge potential for advertisers with Pokémon Go. It’s hard to tell the exact number of active users at this point, but the game has in just a week become a cultural phenomenon.

Read more ...

Twitter targets ads based on your emoji usage

Twitter opened new gates to advertisers with setting ad targeting based on the emoji people use. This can be called a mindblowing achievement - taking into consideration that emojis are meant to express one’s feelings and desires.

Read more ...