Vast majority of consumers expect companies to stand up for corporate social responsibility.
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Investing into virtual reality as part of a marketing strategy is rather costly. However, new research suggests the investment could be paying off in brand affinity and increased purchases.
Snapchat will involve more brands into its location-based advertising campaigns.
There’s a huge potential for advertisers with Pokémon Go. It’s hard to tell the exact number of active users at this point, but the game has in just a week become a cultural phenomenon.
Twitter opened new gates to advertisers with setting ad targeting based on the emoji people use. This can be called a mindblowing achievement - taking into consideration that emojis are meant to express one’s feelings and desires.
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