Social media – a double edged weapon?

Nowadays, there is no doubt that a popular brand has to have some kind of social media presence. But along the stories of great success, we can also hear about bad solutions from time to time. And these mistakes could easily ruin a company’s whole image.

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Brand fights: thoughts about comparative ads

Brands are continuously fighting for consumers from their birth. Even if they are not in the same segment, they have to do their best to get customers’ attention. And if two large brands try to sell similar products at the same time, it is quite usual that they cannot avoid criticizing each other.

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Ads in movies

From 2010 product placement is allowed again in Hungary. The audience usually doesn’t like it, but many marketing expertise believe in it. Today it became part of our lives. So, what to know about it?

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