Christmas season is not just the warmest family holiday of the year, but can also be a true goldmine for traders. Marketing campaigns organized during this period are often highly expensive, however analysis shows that this is money well spent. Research conducted last year by Shoppercentric suggested that 65% of shoppers consider Christmas ads effective.
About 78% of advertisers say they have used some form of advanced TV in their marketing efforts, according to a study released on Thursday by the Interactive Advertising Bureau (IAB). Most advertisers however can't decide what exactly the difference is between TV and advanced TV.