Based on lessons learned from improving websites here are our top five tips on how to optimize your visitors’ Web experience:
These days, it seems that everyone has one or more websites, for personal and professional purposes. For many consumers, an organization website is the first ― if not only ― place to gather information. With that in mind, it is extremely important to nail that first impression of your brand the website gives and ensure that it enhances visitors’ experience.
Visual storytelling is about bringing an engaging digital experience to online audience (that is also very visual), while providing tactical takeaways to brand marketers. It focuses on the impact of compelling imagery, and defines four principles of visual content; these are authenticity, sensory, archetype and relevancy.
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network. Yesterday, Facebook revealed that it's starting to serve ads for retailers' goods that use the targeting and personal-interest information it has on its 1.4 billion users.