Consumer Behavior Forecast


Most decisions made by customers is influenced by weather changes. Where to eat and what to wear depends on the rainy, snowy or super sunny weather.

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Effectiveness of digital advertising


Media works around a simple principle: publishers use content to capture people’s attention and loan that attention to an advertiser who runs a message against it.

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2016 in ads


After saying goodbye to a long and eventful year, it’s time to go through the most memorable campaigns of 2016, and embrace the nostalgic spirit.

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