The Barista range was extended to include ground roasted products, but the product was available in a "soft" packaging, which is unusual for Hungarian consumer, as the ground category is vacuum packed here. The solution was a sticker we placed onto the packaging, where we highlighted the product advantage (premium coffee with “Freshness guarantee” thanks to an aroma shut-off valve)

We produced a 5 second TAG. We created the spot using VFX, we built the table and the products in 3D.