“Takarékos mosogatás” Bosch/Finish co-promotional campaign, ambient

Our task: raise the sales of Bosch dishwashers and the popularity of Finish products, along with energy saving methods
Our solution: 360° regional campaign (Hungary, Slovakia, Czech Republic):

• creative concept
• design and production
• full coordination of consumer’s promotion:
  • sweepstakes-management, contacting with winners
  • legal and administrative solutions
• hostess promotion planning and execution
• creating and managing the digital platform (microsite, online ads)
• database-building