Like a Bosch

Bosch’s “Like a Bosch” campaign creatively and humorously highlights the everyday benefits of Bosch products and technologies. The campaign aims to make Bosch innovations appealing to regular users by showing how they can handle tasks effortlessly, professionally, and stylishly. The videos feature various characters who tackle challenges with ease using Bosch products, as if they were superheroes. The slogan, “Like a Bosch,” suggests that with Bosch products, anyone can confidently and easily manage their tasks. The campaign has garnered widespread media attention and has become popular among younger audiences.