Volkswagen/Wizzair co-promotional campaign, hostess promotion

Our task: promoting new Volkswagen Beetle and up! test drives.
Our solution: 360° regional campaign:

• creative concept – promotional game with Wizzair
• design and production
• full coordination of consumer’s promotion:
  • barter negotiations of the gifts
• hostess promotion planning and execution (17 hostesses, 26 nights, more than 60 places)
• database-building