Maggi Kék Csibe promotional campaign, POS

Our task: raise Maggi’s bouillon cubes popularity
Our solution: 360° campaign:

•  creative concept
•  design and production
•  full coordination of consumer’s promotion:
  •  barter negotiations of the gifts
  •  sweepstakes-management, contacting with winners
  •  legal and administrative solutions
•  hostess promotion planning and execution
•  creating and managing the digital platform (microsite, online ads)
•  database-building