City Rush product launch campaign, hostess promotion

Our task: launch Milla Jovovich’s new fragrance successfully.
Our solution: 360° campaign:

•  creative concept
•  design and production
•  PR activity (sending out media tool kit)
•  creating and managing the digital platform (microsite, online ads)
•  database-building
•  hostess promotion planning and execution (Places: Doboz, Mom Leroy, 4BRO, Morrison’s, Creol and Negro, Aréna Pláza, Oxygén Wellness, Cinemy City)