Travel Insurance campaign

Our task: Working out an online, distinctly sales-focused campaign and creative design.
Our solution: Local campaign on multiple online platforms involving:

•  concept elaboration
•  design and production
•  interactive banners
•  creating and managing the digital platform via:
  •  Facebook and the microsite
  •  Engaging audience through online games while generating lead. The microsite game, ‘World-conquerer’ focuses on measuring geographical knowledege of players, expecting them to conquer different regions to win the main prize.
  •  Facebook ads, posts