Discover our POPUP sweepstakes/database collection platform with the most effective promotional methods and tools for total success!
We created the POPUP system with our more than 20 years of experience in the world of consumer promotions. According to our experience and data, one of the foundations of the sales strategy is sales promotion, and the simplest and most effective form of this is a 360o prize competition with the appropriate message. The data obtained here are also valuable, as they provide the basis for a marketing strategy when analyzed further.
Subscription campaign (unique design, optionally with questionnaire, wheel of fortune)
For participation in a prize draw series Continuous tracking of consumers
Personalized promotional website, full management of the prize draw and all other activities related to a promotion.
Promotional microsite created in a flexible programming language - unique frontend, templated or unique promotion launches
Continuous contact with the players and communication with the winners during the prize draw
Organizing hostess promotions to promote the prize draw - casting, supervising, on-site, unique prize draws (e.g.: offline wheel of fortune)
Design and writing of content, videos and tags supporting the prize draw. Planning and launching advertising campaigns
Creating prize draw concept, prize pyramid, website, newsletters, design and implementation of prize draw related POS materials
Production of TV spot, TV tag, social media videos and In-store screen video materials, radio advertisements
We look at the campaigns strategically (full-service media solutions including planning, optimalization, buying and creatives).
Full legal support
(GDPR aspects)
Data encryption
Access control
Firewalls and intrusion prevention systems (IPS/IDS)
Cyber defence audits
The platform comes with an easy-to-use admin interface, where the Organiser or the Promoter can carry out everything that may be necessary for the administration:
Player data modification
Code Upload Data Modification
Searching function
Filtering options Block/Number image check
Status change
Sending a reminder
Sending promotion template letter with custom text
E-win, coupon instant delivery
Status update
Prize delivery
Lottery
Substitute lottery
Real-time data listing
Filtering options
Database download
Statistics: new players/uploads per day
A more complex money-back mechanism, in which case the campaign is prepared with several input fields. For example, in the case of household appliances, article number and other elements necessary for identification.
A simple, fast mechanism with a couple of input fields that is popular among our FMCG partners, in which case only the block with the AP code needs to be uploaded in addition to the requested basic data.
Classic AP code / product code (placed in packaging) type suitable for handling top-up campaigns, can be combined with different gift mechanisms (guaranteed, instant, daily-weekly-main prize)
In the case of guaranteed gifts tied to purchase, we recommend this mechanism, where depending on the product purchased by the uploader, the range and quantity of the gifts can even be differentiated.
Creative filters
NFT marketing
Head Office
Office 2, Basement Level (-1),
9-11 Bokor Street, Budapest 1037, Hungary
TAX NUMBER
13356844-2-41
EMAIL
info@popgroup.hu
