{"id":4420,"date":"2024-08-01T15:00:02","date_gmt":"2024-08-01T15:00:02","guid":{"rendered":"https:\/\/popgroup.hu\/pop_teszt\/?post_type=product&#038;p=4420"},"modified":"2024-08-01T15:00:02","modified_gmt":"2024-08-01T15:00:02","slug":"launch-campaign-for-felix-crunchy","status":"publish","type":"product","link":"https:\/\/popgroup.hu\/pop_teszt\/product\/launch-campaign-for-felix-crunchy\/","title":{"rendered":"Launch campaign for Felix Crunchy"},"content":{"rendered":"<p><b>Our task: Popularize the NEW Felix Crunchy range<\/b><br \/>\nIt\u2019s good to be a cat. But it\u2019s even better to share this feeling with cat owners.<br \/>\nWe\u2019ve set up an installation at major shopping centers and invited eager cat fans to try out an exciting, cat-themed playground. The visitors could put themselves in puss boots and crawl on top of the giant sofa or sit in a huge cat basket. The installation was supported by an ongoing hostess promotion; our \u2019cat ladies\u2019 helped the shoppers in testing the giant furnitures and gave out Felix Crunchy product samples.<\/p>\n<p><b>Results:<\/b><br \/>\n16 000 consumers reached<br \/>\n10 000 product samples given out<br \/>\nstrong online presence thanks to pictures shared by fans<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FELIX<\/p>\n","protected":false},"featured_media":4421,"template":"","meta":[],"product_cat":[83,28],"product_tag":[116],"_links":{"self":[{"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/product\/4420"}],"collection":[{"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/media\/4421"}],"wp:attachment":[{"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/media?parent=4420"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/product_cat?post=4420"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/product_tag?post=4420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}