{"id":3581,"date":"2024-07-23T17:37:11","date_gmt":"2024-07-23T17:37:11","guid":{"rendered":"https:\/\/popgroup.hu\/pop_teszt\/?post_type=product&#038;p=3581"},"modified":"2024-07-23T17:38:23","modified_gmt":"2024-07-23T17:38:23","slug":"tchibo-barista-ground-roasted-coffee-tag-5-sec","status":"publish","type":"product","link":"https:\/\/popgroup.hu\/pop_teszt\/product\/tchibo-barista-ground-roasted-coffee-tag-5-sec\/","title":{"rendered":"Tchibo Barista ground roasted coffee TAG \u2013 5 sec"},"content":{"rendered":"<p>The Barista range was extended to include ground roasted products, but the product was available in a &#8220;soft&#8221; packaging, which is unusual for Hungarian consumer, as the ground category is vacuum packed here. The solution was a sticker we placed onto the packaging, where we highlighted the product advantage (premium coffee with \u201cFreshness guarantee\u201d thanks to an aroma shut-off valve)<\/p>\n<p>We produced a 5 second TAG. We created the spot using VFX, we built the table and the products in 3D.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TCHIBO<\/p>\n","protected":false},"featured_media":3582,"template":"","meta":[],"product_cat":[37,28],"product_tag":[54],"_links":{"self":[{"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/product\/3581"}],"collection":[{"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/media\/3582"}],"wp:attachment":[{"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/media?parent=3581"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/product_cat?post=3581"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/popgroup.hu\/pop_teszt\/wp-json\/wp\/v2\/product_tag?post=3581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}