Launch campaign for Felix Crunchy

Our task: Popularize the NEW Felix Crunchy range
It’s good to be a cat. But it’s even better to share this feeling with cat owners.
We’ve set up an installation at major shopping centers and invited eager cat fans to try out an exciting, cat-themed playground. The visitors could put themselves in puss boots and crawl on top of the giant sofa or sit in a huge cat basket. The installation was supported by an ongoing hostess promotion; our ’cat ladies’ helped the shoppers in testing the giant furnitures and gave out Felix Crunchy product samples.

Results:
16 000 consumers reached
10 000 product samples given out
strong online presence thanks to pictures shared by fans