We can't all be blessed with a big marketing budget. And when you have to decide between two communication tactics, one should be pretty confident about which one will perform better. Or in the cases when you have to choose the proper communication tools for your business, we suggest you to consider every options carefully – not just the recent ones.

That’s why we collected some interesting data about email and social media marketing, to compare them, and show, which could be a better solution.

Let’s have a look at their benefits! Email is the favored tool for individuals and businesses. But savvy businesses are embracing the power of social media to boost visibility, page ranking and customer engagement. In both cases you can gather a database, connect costumers directly at low costs and can use them to enhance your business strategy. The minor difference between them that email is “just” pushing throw the message, meanwhile generating repeating sales, while social media has instant access to feedbacks, but “only” raise brand awareness.

When we compare the growth of these two fields, we see dynamic increase in spending at both sides. This is hardly surprising, because the nature of the market. It dictates that companies should spend more and more money on online presence. Email marketing produced a 60% growth in the last years, but social media wins here with its outstanding 100%.

The most important part is usage. Email became the part of our lives a long years ago: based on researches 94% of the target group are using email frequently. This number in the case of social media is only 61%. Don’t get it wrong, the last one has a great reach potential too.

Stay a little with reach: in this category, email is the absolute king. Social media has a huge fan base, but when we speak about commercial information, the effectiveness changes drastically. Email has a huge, 75% average commercial reach across different target groups, while social media possesses only about 3%!

Marketing-related features of email and social media are almost the same. You can segment marketing messages professionally and deliver them successfully and directly to the target you want. You can enrich your message with engaging visuals, and in the case of email, you can have automatized communication (replays). In the case of features, email is slightly ahead, only because of its (still) greater reach.

At the end – interestingly enough – we can say, the email performs better. But this doesn’t mean that social media isn’t worth the effort, it just shows the never-fading strength of a good old marketing tool.

Sources:
prdaily.com