Volkswagen/Wizzair co-promotional campaign, hostess promotion
Our task: promoting new Volkswagen Beetle and up! test drives.
Our solution: 360° regional campaign:
- creative concept – promotional game with Wizzair
- design and production
- full coordination of consumer’s promotion:
- barter negotiations of the gifts
- hostess promotion planning and execution (17 hostesses, 26 nights, more than 60 places)