Our task: launch Milla Jovovich's new fragrance successfully.
Our solution: 360° campaign:

• creative concept
• design and production
• PR activity (sending out media tool kit)
• creating and managing the digital platform (microsite, online ads)
• database-building
• hostess promotion planning and execution (Places: Doboz, Mom Leroy, 4BRO, Morrison's, Creol and Negro, Aréna Pláza, Oxygén Wellness, Cinemy City)