Keep track of shopping tendencies

Keep track of shopping tendencies

Consumer purchasing habits are undergoing considerable changes, it’s no surprise that consumer media habits are also changing dramatically.

The world is constantly transforming around us, every day we have to face new platforms to connect and engage our consumers with, thus it's really important to be agile. Today's advertisement looks like: "wondering what we can do to stretch and twist things so that we can build new phenomenons out of them."

Mobile phones now allow you to make purchase decisions on demand, "it has totally changed the way we discover products, the way we buy products and, ultimately, the way we fulfill. So it's just the crux of all the dynamic alterations in purchase habits today." Changes that shape the present are mindblowing: it took 14 years for the TV world to accumulate 50 million users; the smartphone sector achieved the above in two years.
The secret lies in engagement: if somebody is actually spending time with your ad, or taking the time to talk to you or respond, that's the measure - that he or she responded.
Some assert that the results from digital advertising "don't have to take place in digital. Because everything in digital was being attributed to digital, you had to follow a trail of bread crumbs that fed from a click to a sale.
"Now, thankfully, there's technology and research out there that enables us to look at the things that are happening online and see how they impact the real world. Increasingly, people are living their lives in the real world, aided and abetted by technology."
Most surveys analyze the behavior of millennials, what separates them from other generations is that they care more about the value, the quality of the products and the story behind it than just the cost. It takes brands like Dove and Always "to have the courage to build their brands over a longer period of time and play the long game and not just the short game." Brands that are able to tell their story in a relevant way and make it personal are the ones who will succeed.
If we care about the consumer we have to expedite that consumer experience to go from understanding to purchase as fast and as effortlessly as possible.

Sources:
www.adage.com

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