Tips on AdWords campaigning

Tips on AdWords campaigning

Some articles analyzing marketing strategies had recently stated that Google AdWords isn’t practical for small businesses. Paid search contains a risk factor, not just for small businesses, but for any organization new to the field. It is often associated with awful stories about high costs, low ROI and diverse fraud tactics. However, there are many positive sides of AdWords advertising. With strategic paid search it’s easier to gather informed data about your visitors and get some insights on your sales channels. In addition, pay-per-click advertising provides immediate, qualified traffic to your website in a short period of time. These are all great reasons to re-consider how to make paid search work for you.

AWARENESS RISING HEADLINES

An attention-getting landing page headline is your first chance to start a communication process with your audience. It is more useful to address a specific point that is related to the content of the website as it will more likely catch a reader's attention than a generic headline.
Your website has to represent your brand authentically. Spelling and grammar must be double- and triple-checked to ensure that it’s flawless before posting it for public view. Poor grammar will destroy your professional image. It can damage consumer trust in your brand and cast doubt on the quality of your product or service.
Once you create specific landing pages based on keyword campaigns, you can direct users to those custom landing pages according to their search criteria. Don’t commit the mistake of many brand managers by sending all your paid search traffic to the home page. It is also very important to make sure landing pages are properly optimized. Elaborate design is an absolute must, but don’t let it conflict with a user friendly interface.

KEEP CONNECTED THROUGH ONLINE FORMS

Grab every possibility to build a connection: put your sign-up form at the top of your landing page, alongside other engaging content. This will give your form maximum visibility without requiring page visitors to scroll all the way to the bottom.
Conversion buttons should be visually dynamic and have a clear call to action. Your page’s visitors should know exactly what to do next. Users appreciate clarity, thus paying you back with dividends.
Google AdWords doesn’t work differently than any other campaign, it’s important to have a well-optimized form to convert paid traffic. A/B testing helps you build a stronger online form. A/B testing is a statistical method of testing certain variations in a group of subjects and measuring their effects on a given result.
It’s recommended to test many form elements for optimization, yet length is a good place to start. A short version of the test will bring more success as long forms can scare your audience off.
AdWords campaigns have great potential, but they make up just a small part of a dynamic marketing strategy plan. Use our tips, combine them with other online solutions and give your paid campaign another try.

Sources:
www.prdaily.com

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