City Rush product launch campaign, hostess promotion
Avon

event
City Rush product launch campaign, hostess promotion

Our task: launch Milla Jovovich's new fragrance successfully.
Our solution: 360° campaign:
  • creative concept
  • design and production
  • PR activity (sending out media tool kit)
  • creating and managing the digital platform (microsite, online ads)
  • database-building
  • hostess promotion planning and execution (Places: Doboz, Mom Leroy, 4BRO, Morrison's, Creol and Negro, Aréna Pláza, Oxygén Wellness, Cinemy City)

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