Volkswagen/Wizzair co-promotional campaign, hostess promotion
Volkswagen

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Volkswagen/Wizzair co-promotional campaign, hostess promotion

Our task: promoting new Volkswagen Beetle and up! test drives.
Our solution: 360° regional campaign:
  • creative concept – promotional game with Wizzair
  • design and production
  • full coordination of consumer’s promotion:
    • barter negotiations of the gifts
  • hostess promotion planning and execution (17 hostesses, 26 nights, more than 60 places)
  • database-building

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